K2 Corporate Mobility’s growth leads the company to rebrand
K2 Corporate Mobility was established in 2002 as a provider of household goods (HHG) shipping services to the UK mobility industry. They were known for overseeing every shipment from start to finish. As their reputation grew, customers sought their expertise beyond shipping, leading to their gradual evolution into an international Relocation Management Company (RMC), providing the full suite of mobility and related services.
Each K2 brand shares the same values, contributes to K2’s world-class NPS® of 82 and it’s Great Place To Work® accreditation, and is driven by the same commitment to human-centric service delivery. However, each brand has its own speciality:
- K2 X Border – Delivers the full suite of immigration services across the globe. Services include immigration consultancy; document handling; visa application management; and permits and residency application management.
- K2 Relocate – Delivers the full suite of relocation services across the globe, via a fully managed service model.
- K2 Bespoke – Delivers the full suite of relocation services to organisations’ VIP or business-critical populations. Operates globally, via a fully managed service model.
- K2 Indx – Delivers advisory and assignment management services across the globe. Services include development of a mobility strategy; programme, policy and process design/review; policy counselling; and cost governance processes.
- K2 AlphaTech – K2’s inhouse technology team. Delivers tailored, highly efficient and user-friendly solutions for all K2 brands and their customers.
- Twelve Degrees – K2’s inhouse stakeholder communication agency. Delivers personalised, targeted and demonstrably impactful marketing collateral for all K2 brands and their customers.
K2 Group continues to deliver services to customers in the same way as K2 Corporate Mobility did. There is no change in the type of services delivered, nor in the style or quality of service delivery. K2’s ethos, ‘because it’s personal’, continues to define and drive each brand. The purpose of the rebrand is to give each K2 service offering its own identity, and to recognise K2’s evolution from its HHG shipping origins into an international group of global mobility brands. As one of these brands, K2 X Border will continue to deliver expert immigration services, with an ultimate focus on making crossing borders effortless.
Jesper Albrekt, Global Head of Immigration, comments:
“This rebrand gives K2 X Border the opportunity to further carve out its own identity - one built on immigration insight and high-quality research. As K2 Group continues to grow, K2 X Border will remain human-focused, relationship-driven, and committed to providing world class support to the people and organisations we work with.”
Please direct any questions or comments to marketing@k2group.com. Thank you.
